Turnkey LIVE EVENTS.
Real revenue.
Built for college athletics.
JanDar Productions partners with athletic departments and N.I.L. groups to produce high-profile concerts, potentially generating six-figures in revenue per event, without adding to staff workload.
The Challenge
N.I.L. has changed the game.
Fundraising hasn't caught up.
Athletic departments and NIL collectives are under greater pressure than ever to generate consistent, meaningful revenue. However, traditional fundraising models were not designed to meet the scale and demands of today’s NIL landscape.
Galas plateau fast
Traditional fundraising formats have a ceiling. Programs need a revenue channel with real upside.
Production is a full-time job
Booking artists, negotiating contracts, and managing staging isn't core competency for an athletic department.
The risk of doing it alone
A poorly executed event can cost more than it raises. Institutions need a partner who has already done this at scale.
The Solution
One partner. One event.
Six figures in impact.
JanDar Productions designs, promotes, and manages complete curated experiences on your campus. You provide what your institution already manages every day. We bring the artists, the production, and 25+ years of relationships required to sell it out.
Your Institution Provides
Venue
Security
Parking
Ticketing logistics
JANDAR PRODUCTIONS Provides
Artist acquisition & booking
Contract negotiation
Staging, sound & lighting
Marketing, promotions & media purchasing
Public relations & creative design
Artists travel, lodging & food and beverage
Risk management
Event-day execution
Why JanDar
25+ years in entertainment.
Built specifically for college athletics.
A Proven Track Record
Decades producing large-scale performance events nationwide, with artists like Frankie Beverly and Maze, the Isley Brothers, and Earth, Wind & Fire at venues from convention centers to university arenas.
Our founders' experience dates back to 1998, producing more than 25 national tours and building relationships that took decades to earn.
A Turnkey Model
From booking and contracts to staging and marketing, JanDar owns production end-to-end. Your team isn't learning a new business, you're partnering with one that's already mastered it.
A Niche Focus
We work closely with college and university officials to insure that every decision is made with your institution's goals, culture, and constraints in mind.
Track Record
A history of delivering at scale.
Before JanDar Productions, our founders spent two decades building the national relationships that make events like these possible.
25+
Years of Experience
50+
Major Events Produced Nationwide
$250k-$1M+
Revenue Potential Per Event
Depending on the size and capacity of the venue, this number has the potential to increase exponentially.
Founded 1998
JanDar Productions was founded in 2023 by Darwin Rencher and Janine Anthony Bowen, but the story starts decades earlier. In 1998, Darwin launched an entertainment industry publication that grew into event production for regional acts, then into a national network of venues, vendors and recording artists.
In 2023, Darwin and Janine combined that entertainment expertise with a firsthand understanding of college athletics to launch JanDar Productions, a firm built around a simple idea: college sports programs deserve a fundraising partner who understands entertainment production and the world they operate in.
Darwin Rencher & Janine Anthony Bowen
Founders, JanDar Productions
About JanDar
Our first major performance event was held at Clemson’s Littlejohn Coliseum in 1998.
Georgia State University, Atlanta, GA
Bon Secours Arena, Greenville, SC
ADDITIONAL PAST CONCERT VENUES
Bon Secours Arena
Colonial Life Arena at the University of South Carolina
Charleston Convention Center
Greenville Convention Center
Let's Talk
Your program's next major revenue event starts with a conversation.
If your athletic department or collective is looking for a fundraising strategy that can generate real, six-figure impact, let's talk about what's possible on your campus.